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We Love Fashion.
And We Love Our Planet.

Our contribution
We believe in the idea of doing business while reducing the negative environmental and social impacts. And we take a stand for peace, tolerance, and a healthy planet. As part of our approach, we focus on three areas: sustainability-focused products, circularity, and our environmental footprint.
Sustainability-focused products
No product is 100% sustainable. However, we know that many products have lower environmental impacts than their c
onventional counterparts. Through our shop features we aim to empower our customers to make informed shopping decisions that factor in the environmental and social impacts of products.
Navigate our sustainability symbols while shopping
Check out our Sustainability category to find inspiration.
Use our sustainability filters to select the products with your preferred sustainability focus.
Tap on the symbol while shopping to see the summary of a product's sustainability.
Check out the sustainability section on the product detail page to find even more information on the material, production, and certifications of products.
How you can contribute
Be mindful when making your purchases.


Build a capsule wardrobe or choose upcycled, second-hand, or more sustainable options in fashion. Choose brands that share your values, and buy your clothes with the intention of loving them for as long as possible. Give your clothes a second life by repurposing or upcycling them. Embark on DIY projects. You might also consider exchanging clothes with friends or donating them to a good cause.
Be mindful
There are many ways to make your purchases more mindful, ranging from building a capsule wardrobe to choosing upcycled, second-hand, or more sustainable options in fashion. The choices are endless. Choose brands that share your values, and buy your pieces with the intention of loving them for as long as possible.
Care for your clothes
Proper care will help your clothes last longer. Simply follow the care label instructions and wash items less frequently and in cold water. Or find a good tailor and don't throw your clothes away. Give them a chance to have a second life.
Join the circular movement
There are several ways to give your clothes a second life, such as repurposing or upcycling them, embarking on DIY projects, and selling or donating them to a good cause. You might also consider exchanging clothes with friends – definitely a fun option!
Our footprint
In FY 2023/2024, we reduced our e-commerce operations' emission intensity to 0.86 kg CO₂e per order. This represented a marked improvement in our emissions efficiency from 1.31 kg CO₂e in the base year 2019/2020. Moreover, our Scope 1 and 2 GHG emissions were 73.8% lower than in that base year, underscoring our commitment to reducing our carbon footprint. Lastly, we increased the percentage of our business partners with science-based targets to 72.7%. These achievements reflect our ongoing efforts to prioritize sustainability and reduce our environmental impact.
Discover our corporate measures
Our financial year 2023/2024 in numbers
In FY 2022/2023, we reduced our e-commerce operations' emission intensity to 1.20 kg CO₂e per order, marking an improvement in our emissions efficiency from the base year 2020/2021 value of 1.31kg CO₂e. Moreover, we lowered our Scope 1 & 2 GHG emissions by 53.7% compared to a 2020/2021 base year, underscoring our commitment to reducing our carbon footprint. Lastly, we increased the percentage of our business partners with science-based targets to 54.4%. These achievements reflect our ongoing efforts to prioritize sustainability and reduce our environmental impact.
Increasing material efficiency
We reduced the weight of our poly mailers up to 25% and thus reduced the amount of material by making the film thinner.
Recycled materials
Our poly mailers consist of more than 80% post-consumer recycled material, our boxes of 100% FSC recycled material.
Closing the loop
We feed recycled material from returned poly mailers back into the production stream of new poly mailers, thus closing the loop.
Circularity
With our circular fashion initiatives, we aim to extend the lifespan of products and reduce waste generated by fashion production and consumption. To make changing consumer habits easier, our upcycling assortment offers an alternative to first-hand fashion.
Upcycling assortment