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Dropping Today
The essence of freedom
Kamila Šikl co-created by ABOUT YOU
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ABOUT YOU x Kamila Šikl
Introducing the first-ever collection with Czech influencer Kamila Šikl. Kamila's vibrant life is all about fun and fashion. This collection embodies all that – an essence of freedom and boldness that draws inspiration from nature's beauty. Explore the collection that will have you ready for any adventure.
We love curves
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
Effortless elegance
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
Marie von Behrens Felipe's latest premium collection is a tribute to effortless elegance, inspired by her own versatile style. From blissful beach days to your daily coffee runs, these pieces are perfect for any occasion. Elevate your wardrobe with timeless styles that you will love to wear for seasons to come.
The loungewear collection
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Dear all, I'm thrilled to announce the launch of my new loungewear collection. Crafted for those who value comfort, style, and elegance, each piece is made from high-quality materials that offer unparalleled relaxation and a touch of luxury. Because you deserve the best. Yours truly, Guido.
Missed
Last Drops
A stargirl story
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx is back as “Stargirl” with a collection full of fashionable paradoxes. Inspired by a blend of balletcore and gorpcore, this range explores the space between romantic and rebellious aesthetics with her iconic Y2K touch. This drop is for the star girls who are dreaming big and dressing well. Shop the iconic collection!
Casual Friday
Pacemaker
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Pacemaker
Introducing the latest Pacemaker Performance collection, where fierce street vibes meet an unparalleled athletic energy. Enter 'Casual Friday', a drop revolutionizing laid-back style – weekend comfort with the edge of streetwear. More than just fashion, this collection is a lifestyle celebration of everyday confidence, where every day feels like your day to shine.
Understated elegance
Toni Garrn co-created by ABOUT YOU
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ABOUT YOU x Toni Garrn
Toni Garrn is back! The supermodel, icon, and mom launches her second collection, reflecting her distinct style that serves as a testament to her impeccable taste. With simplicity and sophistication, the collection is all about dynamic textures, clean designs, and dreamy details. These will be on rotation in your wardrobe for decades to come. Don’t miss out!
Friendly feet
CHEERIO*
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CHEERIO*
A simple and practical design, all made from GOTS-certified cotton – that’s CHEERIO*! The contemporary socks brand sets a positive example and relies on an innovative mix of high-quality materials and modern technology: ultra-flat seams, no-pressure comfort cuffs, and a 2-year guarantee. Your feet will thank you for these.
The glam edit
millane co-created by ABOUT YOU
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millane
Hey you! Millane here, with my latest collection. Get ready to infuse your wardrobe with cool girl class, featuring chic party styles perfect for all year round – each piece is designed to last seasons. Redefine your style and wear that look that makes you feel like your best self.
Pop of color
Casa Mara
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Casa Mara
Mi casa es tu casa! With this collection of the brand Casa Mara, Dagi Bee and Eugen Kazakov welcome everyone into their fashion world. The power couple combines elegant fashion trends with casual street styles, focusing on high-quality unisex pieces in timeless hues with a pop of color. Casa Mara – quality, comfort, and elegance.
Queens of the night
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
Queens of the night
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
Nuit noire
LeGer by Lena Gercke
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LeGer by Lena Gercke
The latest LeGer by Lena Gercke collection is a statement, inviting you to dance the chills away with looks that will shine a light on darker nights. Explore the new LeGer collection now!
A clear statement
Unfollowed x ABOUT YOU
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UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cozy knit styles, warm puffer jackets, and daring cut-outs, blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
Enduring elegance
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
Marie von Behrens-Felipe’s latest collection celebrates timeless beauty and the raw essence of nature. Inspired by earthy tones and textures, each piece carries an authentic touch. It's the perfect fusion of clean styles and a premium feel, offering versatility and comfort for everyday wear. Elevate your wardrobe with enduring elegance to wear, cherish, and love forever.
Blurred memories
LeGer by Lena Gercke
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LeGer by Lena Gercke
The new LeGer by Lena Gercke collection kicks off the season with some extra cozy knitwear, elegant dresses, and cool suits. Create stylish yet relaxed looks for the upcoming season. Discover the new LeGer collection now!
London unleashed
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
A stylish revelation
Chiara Biasi co-created by ABOUT YOU
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ABOUT YOU x Chiara Biasi
Designer and influencer powerhouse Chiara Biasi is back with her second collection. Full of staples and pieces that will effortlessly elevate your entire wardrobe – all with a hint of playful 2000s nostalgia. Get inspired by the Milanese it-girl and explore statement styles that range from romantic to rebellious here.
Futuristic allure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces their latest collection that merges everyday athleisure, tradition, and street-style trends. The range features a premium feel with quality materials and bold prints, ensuring each piece showcases a departure from the club's traditional colors. Stay ahead of the game with pieces designed for the perfect fusion of fashion and function.
New tendencies
LeGer by Lena Gercke
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LeGer by Lena Gercke
Introducing LeGer’s latest collection – New Tendencies. Embrace the upcoming days with a wide selection of transitional pieces, like cozy knitwear, dresses, shiny leather-look pieces, puffer jackets, and coats. Are you ready to bring your look to a whole new level?
Express yourself
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
Fashion designer Marina Hoermanseder launches her new collection and it’s all about having fun with your style, expressing yourself, and making statements. Elevate your everyday outfits with playful cuts, pops of bold color, extraordinary fabrics, and of course: the iconic gold buckle, which gives each piece a special add-on. Discover the stand-out pieces here.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Cozy elegance
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Style crush
Emili Sindlev co-created by ABOUT YOU
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ABOUT YOU x Emili Sindlev
We’ve all had a style crush – Danish stylist and influencer Emili Sindlev will be your next one. Celebrated for her playful and eccentric style, she takes her creative genius a step further by unveiling a second collection. From cozy staples to beloved street-style pieces to occasion-ready attire, Emili Sindlev's curated collection is warm, urban chic, and expressive.
Signature style
Toni Garrn co-created by ABOUT YOU
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ABOUT YOU x Toni Garrn
Supermodel and icon Toni Garrn introduces her premier collection co-created by ABOUT YOU, mirroring her signature off-duty style: chic, stylish, and timeless. Discover your coveted 'cool girl' look and transition effortlessly from day to evening. Shop the iconic collection here!
Sweet dreams
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection takes on a dreamy journey where her unique style shines through again. Only this time, it’s a dance of duality – feminine and whimsical, romantic and rebellious, with a mix of 2000s and 70s undertones, made for you to be fully expressive. Discover the drop and tap into your main character energy.