Skip to main content
Free shipping
30 day return policy
Secure payments
Exclusive Drops
  • Only at ABOUT YOU
Now
Dropping Today
Shape it
Guido Maria Kretschmer Curvy
Only at ABOUT YOU
Exclusive only with us
Guido Maria Kretschmer Curvy
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
Shape it
Guido Maria Kretschmer Women
Only at ABOUT YOU
Exclusive only with us
Guido Maria Kretschmer Women
Dear all, after a lot of love and thought, I am proud to finally introduce you to my latest creation "Shape it”: underwear designed to seamlessly blend with your body. It's about more than just shaping – it's about celebrating your curves, providing reliable support, and empowering you to be the best version of yourself every single day. Yours truly, Guido.
The stargirl returns
SHYX co-created by ABOUT YOU
Only at ABOUT YOU
Exclusive only with us
SHYX
Kayla Shyx is back as “Stargirl” in a line-up inspired by a blend of balletcore and gorpcore, where nostalgia meets modernity. Just like the girl who believes she is a Stargirl, each item carries the essence of believing in who you are and owning it. This drop is for the stargirls who are dreaming big and dressing well.
Elevated athleisure
FCBM co-created by ABOUT YOU
Only at ABOUT YOU
Exclusive only with us
FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces its latest collection, bringing a playful mix of sporty basics and modern fashion-forward styles into the spotlight. Featuring comfortable sweatwear and pieces made from quality organic cotton, the range effortlessly fits into your everyday wardrobe across all kinds of occasions. Wear it with confidence.
Feminine energy
millane
Only at ABOUT YOU
Exclusive only with us
millane
Hey you! It's Millane, bringing you my latest collection – full of smooth transitions and fresh starts. For this drop, I've mixed feminine silhouettes with vibrant colors. It's the perfect wardrobe for every day, office hours or beach days to dinner dates, or your next getaway. Mix and match your favorite pieces for a special look that makes you feel like your best self.
Missed
Last Drops
A dynamic dance
Laura Giurcanu co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Laura Giurcanu
All-round talent and Romanian content creator, Laura Giurcanu, is back! Introducing her fifth collection that features an eclectic blend of romantic island girl style and big city vibes – there’s something for everyone. Allowing you to express your softer, romantic side or embrace your confident, empowered self as you please. Shop the collection here.
Breezy elegance
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, chic, and ethereal boho. Inspired by the French and Italian Riviera, the focus is on versatile looks for office days, brunch dates, as well as special occasions. Explore the collection and find your new iconic piece.
All eyes on you
Irinassw co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x irinassw
Romanian content creator and modern-day icon Irina Manea steps into the spotlight with her first collection co-created by ABOUT YOU. The collection mirrors her style and is a good indicator of her taste: mixing cool and sexy, with a Y2K-inspired undertone – a divine balance between edgy and feminine. “I want people to feel empowered, sexy, and confident,” says Irina. Shop the collection here!
The underwear collection
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Dear all, my latest collection is here to redefine intimate luxury, inviting you to indulge in the pleasure of quality well-fitting underwear. A promise of comfort and confidence all day long that tells the story of feeling comfortable in your skin. Empowering you to wear your unique story. Yours truly, Guido.
It-girls
HOERMANSEDER co-created by ABOUT YOU
Exclusive only with us
Hoermanseder x About You
Fashion designer Marina Hoermanseder’s latest collection is for all you It-girls – it’s about confidence, having fun with your style, expressing yourself, and making statements. Elevate your everyday looks with playful cuts, vibrant colors, and the iconic gold buckle – a signature on every piece. Discover the stand-out pieces that will elevate your wardrobe and vibe.
Casual Friday 2.0
Pacemaker
Exclusive only with us
Pacemaker
The second round of Pacemaker's ‘Casual Friday’ collection is hitting the streets, taking the relaxed revolution to the next level. Walking in the laid-back steps of the first drop but adding a few fresh twists, it’s designed for those who mix, match, and remix their way into personal style. Stay chill and set the pace.
Loredana’s universe
OUT OF ORBIT
Exclusive only with us
OUT OF ORBIT
Musician and rapper Loredana debuts her first collection with ABOUT YOU, inspired by the two parallel worlds that live within her – fierce performer and nurturing mother. The collection features '00s-inspired biker styles, washed-out denim looks, and oversized bomber jackets in contrast to delicate and feminine crochet pieces. Dive into the collection and embrace the inner duality within you.
The essence of freedom
Kamila Šikl co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Kamila Šikl
Introducing the first-ever collection with Czech influencer Kamila Šikl. Kamila's vibrant life is all about fun and fashion. This collection embodies all that – an essence of freedom and boldness that draws inspiration from nature's beauty. Explore the collection that will have you ready for any adventure.
We love curves
CITA MAASS co-created by ABOUT YOU
Exclusive only with us
CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
Effortless elegance
Marie von Behrens co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Marie von Behrens
Marie von Behrens Felipe's latest premium collection is a tribute to effortless elegance, inspired by her own versatile style. From blissful beach days to your daily coffee runs, these pieces are perfect for any occasion. Elevate your wardrobe with timeless styles that you will love to wear for seasons to come.
The loungewear collection
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Dear all, I'm thrilled to announce the launch of my new loungewear collection. Crafted for those who value comfort, style, and elegance, each piece is made from high-quality materials that offer unparalleled relaxation and a touch of luxury. Because you deserve the best. Yours truly, Guido.
A stargirl story
SHYX co-created by ABOUT YOU
Exclusive only with us
SHYX
Kayla Shyx is back as “Stargirl” with a collection full of fashionable paradoxes. Inspired by a blend of balletcore and gorpcore, this range explores the space between romantic and rebellious aesthetics with her iconic Y2K touch. This drop is for the star girls who are dreaming big and dressing well. Shop the iconic collection!
Casual Friday
Pacemaker
Exclusive only with us
Pacemaker
Introducing the latest Pacemaker Performance collection, where fierce street vibes meet an unparalleled athletic energy. Enter 'Casual Friday', a drop revolutionizing laid-back style – weekend comfort with the edge of streetwear. More than just fashion, this collection is a lifestyle celebration of everyday confidence, where every day feels like your day to shine.
Understated elegance
Toni Garrn co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Toni Garrn
Toni Garrn is back! The supermodel, icon, and mom launches her second collection, reflecting her distinct style that serves as a testament to her impeccable taste. With simplicity and sophistication, the collection is all about dynamic textures, clean designs, and dreamy details. These will be on rotation in your wardrobe for decades to come. Don’t miss out!
Friendly feet
CHEERIO*
Exclusive only with us
CHEERIO*
A simple and practical design, all made from GOTS-certified cotton – that’s CHEERIO*! The contemporary socks brand sets a positive example and relies on an innovative mix of high-quality materials and modern technology: ultra-flat seams, no-pressure comfort cuffs, and a 2-year guarantee. Your feet will thank you for these.
The glam edit
millane co-created by ABOUT YOU
Exclusive only with us
millane
Hey you! Millane here, with my latest collection. Get ready to infuse your wardrobe with cool girl class, featuring chic party styles perfect for all year round – each piece is designed to last seasons. Redefine your style and wear that look that makes you feel like your best self.
Pop of color
Casa Mara
Exclusive only with us
Casa Mara
Mi casa es tu casa! With this collection of the brand Casa Mara, Dagi Bee and Eugen Kazakov welcome everyone into their fashion world. The power couple combines elegant fashion trends with casual street styles, focusing on high-quality unisex pieces in timeless hues with a pop of color. Casa Mara – quality, comfort, and elegance.
Queens of the night
Guido Maria Kretschmer Curvy
Exclusive only with us
Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
Queens of the night
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
Nuit noire
LeGer by Lena Gercke
Exclusive only with us
LeGer by Lena Gercke
The latest LeGer by Lena Gercke collection is a statement, inviting you to dance the chills away with looks that will shine a light on darker nights. Explore the new LeGer collection now!
A clear statement
Unfollowed x ABOUT YOU
Exclusive only with us
UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cozy knit styles, warm puffer jackets, and daring cut-outs, blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
Enduring elegance
Marie von Behrens co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Marie von Behrens
Marie von Behrens-Felipe’s latest collection celebrates timeless beauty and the raw essence of nature. Inspired by earthy tones and textures, each piece carries an authentic touch. It's the perfect fusion of clean styles and a premium feel, offering versatility and comfort for everyday wear. Elevate your wardrobe with enduring elegance to wear, cherish, and love forever.
Blurred memories
LeGer by Lena Gercke
Exclusive only with us
LeGer by Lena Gercke
The new LeGer by Lena Gercke collection kicks off the season with some extra cozy knitwear, elegant dresses, and cool suits. Create stylish yet relaxed looks for the upcoming season. Discover the new LeGer collection now!
London unleashed
Guido Maria Kretschmer Curvy
Exclusive only with us
Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
Exclusive only with us
SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Curvy
Exclusive only with us
Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Cozy elegance
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Sweet dreams
SHYX co-created by ABOUT YOU
Exclusive only with us
SHYX
Kayla Shyx’s latest collection takes on a dreamy journey where her unique style shines through again. Only this time, it’s a dance of duality – feminine and whimsical, romantic and rebellious, with a mix of 2000s and 70s undertones, made for you to be fully expressive. Discover the drop and tap into your main character energy.