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We love curves
CITA MAASS co-created by ABOUT YOU
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CITA MAASS co-created by ABOUT YOU
Content creator, entrepreneur, and curvy community advocate Cita Maass launches her first collection co-created by ABOUT YOU. With a focus on curvy silhouettes, Cita’s collection is all about clothing that celebrates self-confidence and women’s beautiful curves. The range blends chic everyday essentials with trendy occasion wear. This collection proves that soft femininity can still be powerful. Embrace it.
Queens of the night
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
A clear statement
Unfollowed x ABOUT YOU
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UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cozy knit styles, warm puffer jackets, and daring cut-outs, blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
London unleashed
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
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Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Cozy elegance
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Sweet dreams
SHYX co-created by ABOUT YOU
Exclusive only with us
SHYX
Kayla Shyx’s latest collection takes on a dreamy journey where her unique style shines through again. Only this time, it’s a dance of duality – feminine and whimsical, romantic and rebellious, with a mix of 2000s and 70s undertones, made for you to be fully expressive. Discover the drop and tap into your main character energy.