Now
Dropping Today
The glam edit
millane co-created by ABOUT YOU
Only at ABOUT YOU
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millane
Hey you! Millane here, with my latest collection. Get ready to infuse your wardrobe with cool girl class, featuring chic party styles perfect for all year round – each piece is designed to last seasons. Redefine your style and wear that look that makes you feel like your best self.
Truly iconic
RÆRE by Lorena Rae
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RÆRE by Lorena Rae
Supermodel Lorena Rae's latest RÆRE collection once again mirrors her personal style – featuring a beloved playful elegance and modern-day sophistication. Think everyday classics with a contemporary twist, giving everyone the opportunity to show up with confidence. Explore the collection to find your new day-to-day favorites and take your style to the next level.
Missed
Last Drops
Pop of color
Casa Mara
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Casa Mara
Mi casa es tu casa! With this collection of the brand Casa Mara, Dagi Bee and Eugen Kazakov welcome everyone into their fashion world. The power couple combines elegant fashion trends with casual street styles, focusing on high-quality unisex pieces in timeless hues with a pop of color. Casa Mara – quality, comfort, and elegance.
Queens of the night
Guido Maria Kretschmer Curvy
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Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
Queens of the night
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is gearing us up for the party season with some seriously glamorous outfits – there's something for everyone. Discover the dazzling looks to celebrate in style.
Nuit noire
LeGer by Lena Gercke
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LeGer by Lena Gercke
The latest LeGer by Lena Gercke collection is a statement, inviting you to dance the chills away with looks that will shine a light on darker nights. Explore the new LeGer collection now!
A clear statement
Unfollowed x ABOUT YOU
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UNFOLLOWED x ABOUT YOU
Be who you want and wear what you want. In a world where endless possibilities abound, why limit your style? Edgy and comfy, daring, casual, and still 100% Unfollowed. The latest grunge-inspired collection features cozy knit styles, warm puffer jackets, and daring cut-outs, blended with decorative stitching, lacing, and some sparkling pieces – there are no rules here. Ready to unleash your true style?
Enduring elegance
Marie von Behrens co-created by ABOUT YOU
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ABOUT YOU x Marie von Behrens
Marie von Behrens-Felipe’s latest collection celebrates timeless beauty and the raw essence of nature. Inspired by earthy tones and textures, each piece carries an authentic touch. It's the perfect fusion of clean styles and a premium feel, offering versatility and comfort for everyday wear. Elevate your wardrobe with enduring elegance to wear, cherish, and love forever.
Blurred memories
LeGer by Lena Gercke
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LeGer by Lena Gercke
The new LeGer by Lena Gercke collection kicks off the season with some extra cozy knitwear, elegant dresses, and cool suits. Create stylish yet relaxed looks for the upcoming season. Discover the new LeGer collection now!
London unleashed
Guido Maria Kretschmer Curvy
Exclusive only with us
Guido Maria Kretschmer Curvy
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
London unleashed
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
Inspired by the electrifying essence of London, Guido Maria Kretschmer's latest collection is set to ignite your fashion sense with a twist. Savor an eclectic mix of bold prints, rich red hues, and versatile neutrals. Discover styles that express your individuality and flair.
Beautiful nightmare
SHYX co-created by ABOUT YOU
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SHYX
Kayla Shyx’s latest collection is a love letter to all the things that happen in the shadows of your dreams. She takes us on a journey where her unique style shines through once again. Another dance of duality – romantic and rebellious, with a femme fatale and 2000s undertone. Discover the collection and fall in love with all the details.
A stylish revelation
Chiara Biasi co-created by ABOUT YOU
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ABOUT YOU x Chiara Biasi
Designer and influencer powerhouse Chiara Biasi is back with her second collection. Full of staples and pieces that will effortlessly elevate your entire wardrobe – all with a hint of playful 2000s nostalgia. Get inspired by the Milanese it-girl and explore statement styles that range from romantic to rebellious here.
Futuristic allure
FCBM co-created by ABOUT YOU
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FC BAYERN MÜNCHEN
Renowned German soccer club FC Bayern Munich introduces their latest collection that merges everyday athleisure, tradition, and street-style trends. The range features a premium feel with quality materials and bold prints, ensuring each piece showcases a departure from the club's traditional colors. Stay ahead of the game with pieces designed for the perfect fusion of fashion and function.
New tendencies
LeGer by Lena Gercke
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LeGer by Lena Gercke
Introducing LeGer’s latest collection – New Tendencies. Embrace the upcoming days with a wide selection of transitional pieces, like cozy knitwear, dresses, shiny leather-look pieces, puffer jackets, and coats. Are you ready to bring your look to a whole new level?
Express yourself
HOERMANSEDER co-created by ABOUT YOU
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Hoermanseder x About You
Fashion designer Marina Hoermanseder launches her new collection and it’s all about having fun with your style, expressing yourself, and making statements. Elevate your everyday outfits with playful cuts, pops of bold color, extraordinary fabrics, and of course: the iconic gold buckle, which gives each piece a special add-on. Discover the stand-out pieces here.
Empower yourself
ICONIC by Tatiana Kucharova co-created by ABOUT YOU
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ABOUT YOU x Iconic by Tatiana Kucharova
Good things come to those who wait – one of your all-time favorites is back. Introducing the latest collection of Czech model and founder Tatiana Kucharova that hits the sweet spot between elegant, feminine, and a little bit rock 'n' roll. From wool coats to lace blouses to sleek suits, there is something for every woman. Explore the collection here.
Cozy elegance
Guido Maria Kretschmer Curvy
Exclusive only with us
Guido Maria Kretschmer Curvy
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Cozy elegance
Guido Maria Kretschmer Women
Exclusive only with us
Guido Maria Kretschmer Women
What better time to upgrade your wardrobe than now? Guido Maria Kretschmer's new collection drops the latest styles to give you the good kind of goosebumps. You can look forward to prints, deep colors, and lots of cozy and chic layering pieces. Explore styles with an everlasting wardrobe appeal and master your looks.
Style crush
Emili Sindlev co-created by ABOUT YOU
Exclusive only with us
ABOUT YOU x Emili Sindlev
We’ve all had a style crush – Danish stylist and influencer Emili Sindlev will be your next one. Celebrated for her playful and eccentric style, she takes her creative genius a step further by unveiling a second collection. From cozy staples to beloved street-style pieces to occasion-ready attire, Emili Sindlev's curated collection is warm, urban chic, and expressive.
Signature style
Toni Garrn co-created by ABOUT YOU
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ABOUT YOU x Toni Garrn
Supermodel and icon Toni Garrn introduces her premier collection co-created by ABOUT YOU, mirroring her signature off-duty style: chic, stylish, and timeless. Discover your coveted 'cool girl' look and transition effortlessly from day to evening. Shop the iconic collection here!
Cool girl class
millane co-created by ABOUT YOU
Exclusive only with us
millane
Hey, Millane here! I am finally launching my new collection. Are you ready to bring some cool girl class into your wardrobe? The collection mirrors my personal style and combines feminine elegance with street style: a blend between edgy and glamorous, with modern undertones – all wrapped in a timeless color palette. Check it out!
Sweet dreams
SHYX co-created by ABOUT YOU
Exclusive only with us
SHYX
Kayla Shyx’s latest collection takes on a dreamy journey where her unique style shines through again. Only this time, it’s a dance of duality – feminine and whimsical, romantic and rebellious, with a mix of 2000s and 70s undertones, made for you to be fully expressive. Discover the drop and tap into your main character energy.