Ciao Milano! Come along on an unforgettable journey to the fashion metropolis and let yourself be enchanted by the latest trends of the season at AY Fashion Week. Whether on the catwalk or backstage - be up close and personal and experience the motto "WELCOME TO THE UNEXPECTED" from the digital front row. Surrounded by Italian flair, an exclusive and unique location, diverse brand stores in the AYFW Village and an international guest list await you!
Take part as adidas by Stella McCartney prove how much beauty lies in togetherness. Sport and high fashion are combined in a performance of confident, strong and powerful movements. In doing so, the collection highlights how individuals support themselves and each other in their diversity and grow together. Discover how the worlds of adidas & Stella McCartney form a synergy and grab your favorite styles in our store now!