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BOSS: refined and timeless style

Clothing by BOSS can elevate your wardrobe with their classic yet modern pieces. This iconic German brand continues to lead the way with their timeless silhouettes, structured suits and high-quality luxe materials. Expect to effortlessly upgrade your look with a modern shirt, a tailored coat or an elegant evening dress. In addition to the stylish business wear they're renowned for, BOSS has successfully ventured into the casual and ath leisurewear arena to suit today's modern lifestyle. Offering a more relaxed aesthetic yet still remaining as stylish as ever, the brand has a history of collaboration with public figures. These include heavyweight champion boxer Anthony Joshua and musician Liam Payne, and as well as clothing, have focused on footwear, accessories and fragrance. With this historic brand, you'll be wearing high-quality stylish staples that outlast seasonal trends and remain in your wardrobe for years to come.

A short history of acclaim

The brand was born in 1924 in Metzingen, Germany, where their headquarters are still based. The designer Hugo, who founded the company alongside two other partners, focused on producing men's shirts, jackets, raincoats and workwear. Despite declaring bankruptcy in the 1930s, the company was able to regenerate and go on to become the most successful German fashion house in history. Now, alongside their popular menswear ranges, they produce in-demand womenswear, accessories, fragrance and footwear. The company splits their two brands; with HUGO focusing on the more expressive end of fashion, and BOSS honing in on the aesthetics of sexuality, style and precision. Being a major fashion player amongst the luxury brands, they showcase their looks at the prestigious fashion weeks in Milan and New York on a yearly basis. This esteemed fashion house has managed to stay in vogue for almost a century, adapting their designs to modern lifestyles, introducing new lines into their portfolio yet remaining true to their signature tailoring and clean designs. The label has been able to outlast fashion fads and continues to be a distinguished, sought after brand.

Adding HUGO BOSS to your wardrobe

With so many fashion designers that come and go, adding this premium brand to your wardrobe feels like a luxury, and it is. Owning just one of the quality items from their collection will upgrade your look and help to create a timeless capsule wardrobe. If smart is your preference, start with button-up shirts & tops and well-cut trousers. These will stay in fashion throughout the seasons and can be dressed up or down. The collection also has a great range of dresses that go from smart to stand-out. Alongside the classic blacks, greys and neutrals, they offer bold reds in fabrics such as lace and velvet, or you can showcase your individualism in sequins for an eye-catching statement of confidence. If casual is more your style, you can find a wide range of cosy jumpers & knitwear; team these with jeans and a T-shirt for a comfortable yet classy off-duty outfit. No matter what you choose from the BOSS shop, investing in this high-fashion brand will boost your fashion credentials.

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*Lowest total price of the last 30 days before the price reduction.***All prices incl. VAT.5) This sales promotion runs until 30/06/2022 (11:59pm CET). Further promotional conditions under https://www.aboutyou.com/campaign-conditions
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